I’m not entirely sure I did the right thing over Christmas. It was fun, ate a lot, drunk more & generally was pretty merry. I got a lot done as well, but one thing that suffered was the blog, as the average daily traffic dropped a fair bit.
I did make a concious decision not to blog, and yes it was a mistake, as it was a little quiet. So next year I’ll do something different. Here’s what a few bloggers did though, that I can learn from:-
Carry On As Normal
A lot of bloggers (such as Not a Pro Blog) carried on as normal. After all, not everybody celebrates Christmas, and not everybody has time off. The Infopreneur boasted that he’d post on Christmas Day. He did too.
One advantage of this is that it keeps you in a rhythm – this post & the post later on this week have been incredibly tricky for me to write, because I’ve had time off, so they’re not the best. The disadvantage is that your posts may not be read, after all everybody’s full up on turkey.
Write A Big Post, Such as Launch a Product
One thing that the last week has been dominated with has been the launch of Beyond Blogging (aff), a blogging e-book written by Mike CJ & Nathan Hangen, a load of bloggers have talked about it, and it was an amazing launch by the look of it.
If it was the plan to launch after Christmas, it could be a masterpiece. For one, I imagine there’s less competition with less posts competing for eyeballs, I can imagine that a lot of the bloggers who posted about it did so because they didn’t want to write pillar content over the holidays.
However, the same problem that exists with carrying on as normal exists with writing big posts. Less people are looking at your site, which can lead to missed sales if you’re selling a product, or less people sharing your big content.
You can write posts which are short, quick & simple. Carly wrote (okay, designed) a Christmas Post, and wishing your readers Merry Christmas (like in my “Twas The Blogpost Before Christmas” post) can get a lot of comments, but after Christmas they are like Noddy Holder, an unwelcome distraction, which could harm your blog post.
Of course, you can write small posts, and as long as it’s relevant, I think it can be a good way to keep readers interested in the site.
“Best of” Posts
If you want an easy way to keep your site fresh, you can do a set of recap posts. These work well, as it can be a handy reminder. I wrote one – a best of 2009 – Problogger did a shed load of them. They’re easy to write, but you need a lot of content to write them.
So what did you do over the Christmas period? Beside overeating & getting drunk, of course.