Double Double Toil and Trouble...
Creative Commons License photo credit: Arbron

The title was a comment left on a blog post in the whole “make money blogging” niche that seems to value what I say. The post? The guy in question wrote 4 blog posts that day & somehow that added value to his blog.

It’s something that whole community believes, that somehow churning out posts makes you an A-List blogger. Not really, it only takes one post of high value to push you over the top. Here’s a classic example:-

September 24th 2006, and a certain Vancouver resident - John Chow – was a fairly terrible blogger who knew a little bit about monetization (okay, a lot about monetization), his post on September 25th 2006 – The Internet’s Biggest Google Whoresreceived a shed load of diggs (largely because the submitter mentioned Kevin Rose), and today John Chow is still an terrible blogger, but as he’s rolling in it, he probably doesn’t care.

I’m a firm believer in great posts always rising to the top eventually. It’s been 12 years since I studied Macbeth at school, and the picture above I know exactly the part in Macbeth where it’s from, and I can quote the entire scene. I’m not saying John Chow is William Shakespeare, but the point is that his post is a classic piece of linkbait (it ticks many of the tickboxes another classic piece of linkbait suggests) optimized to have a memorable title (so old gits like me can remember it years on) & get the most from social media sites such a Digg. Certainly you cannot write great posts if you writing 4 or 5 a day. I started this post on Feburary 6th, it’s been through 3 iterations since then, with editing & rewording. I’m probably going to promote this post in a few pages as well.

Furthermore, I’m probably not going to read your blog if you post 4 times a day. I’m a busy man with a fulltime job & a part time social life, and trust me, I don’t care that much about what you have to say. I haven’t linked to the blog post in question where I left the comment with good reason – I can’t remember for the life of me where I read it.

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