Comments on: How to Go Locally Viral http://www.gospelrhys.co.uk/2010/05/how-to-go-locally-viral.html Wrestling with PHP, SEO, Social Media & Networking Sat, 01 Jan 2011 18:52:38 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: Jem http://www.gospelrhys.co.uk/2010/05/how-to-go-locally-viral.html/comment-page-1#comment-40074 Jem Mon, 24 May 2010 19:37:13 +0000 http://www.gospelrhys.co.uk/?p=3170#comment-40074 FWIW, some of us outside of North Wales have heard it and thought it was hilarious. They played it on BBC Shropshire last weekend (if memory serves me correctly). I think I prefer it to the original, tbh. FWIW, some of us outside of North Wales have heard it and thought it was hilarious. They played it on BBC Shropshire last weekend (if memory serves me correctly). I think I prefer it to the original, tbh.

]]> By: Han http://www.gospelrhys.co.uk/2010/05/how-to-go-locally-viral.html/comment-page-1#comment-40034 Han Wed, 19 May 2010 20:06:16 +0000 http://www.gospelrhys.co.uk/?p=3170#comment-40034 They did that last year in maidstone. My housemate applied at 4 different maidstone addresses and didn't get a single ticket, we applied for two lots in Canterbury and won two lots to the same house. he was angeryyy! but it got everyone talking! It was amazing! :D They did that last year in maidstone. My housemate applied at 4 different maidstone addresses and didn’t get a single ticket, we applied for two lots in Canterbury and won two lots to the same house.

he was angeryyy! but it got everyone talking!

It was amazing! :D

]]> By: Carly http://www.gospelrhys.co.uk/2010/05/how-to-go-locally-viral.html/comment-page-1#comment-40029 Carly Wed, 19 May 2010 08:06:38 +0000 http://www.gospelrhys.co.uk/?p=3170#comment-40029 Great article, and lovely song. Who sang this cover, do you know? Me & my boyfriend sometimes sing this one about Hucknall - a place near us that's bit groggy, where we used to take the dog for training & we make up lyrics... As for viral marketing: I've never done anything viral before. I assume it's easier to, as you say, try and appeal to one group of people and not 'everyone.' I suspect if a song got done about Derbyshire or Nottinghamshire (where I'm from and live, respectively) I'd probably retweet it & share it too. Great article, and lovely song. Who sang this cover, do you know?

Me & my boyfriend sometimes sing this one about Hucknall – a place near us that’s bit groggy, where we used to take the dog for training & we make up lyrics…

As for viral marketing: I’ve never done anything viral before. I assume it’s easier to, as you say, try and appeal to one group of people and not ‘everyone.’ I suspect if a song got done about Derbyshire or Nottinghamshire (where I’m from and live, respectively) I’d probably retweet it & share it too.

]]> By: ircpresident's Bookmarks on Delicious http://www.gospelrhys.co.uk/2010/05/how-to-go-locally-viral.html/comment-page-1#comment-40028 ircpresident's Bookmarks on Delicious Wed, 19 May 2010 07:32:48 +0000 http://www.gospelrhys.co.uk/?p=3170#comment-40028 [...] How to Go Locally Viral | The Gospel According To Rhys SAVE RT: @rhyswynne Can you go locally viral? I think you can & here's how - http://bit.ly/acPBYe [...] [...] How to Go Locally Viral | The Gospel According To Rhys SAVE RT: @rhyswynne Can you go locally viral? I think you can & here's how – http://bit.ly/acPBYe [...]

]]> By: Jordan Cooper http://www.gospelrhys.co.uk/2010/05/how-to-go-locally-viral.html/comment-page-1#comment-40025 Jordan Cooper Tue, 18 May 2010 21:06:37 +0000 http://www.gospelrhys.co.uk/?p=3170#comment-40025 Rhys, you're absolutely right that "cheap heat" is a form of viral marketing - because it focuses on the *context* more than the substance. This is where many ad agencies get it wrong... in looking to appeal to the largest demographic, they lose all sense of context and then find their latest attempt to "go viral" was a dismal failure. When I followed wrestling religiously back in the late 90's boom, it was always the "smart" references the wrestlers threw into their mike work that caused a major buzz & virality online. Sure, 90% of the audience has no clue about it, but in giving the evangelists something worth spreading which is in *context* - it accomplishes your brand awareness goals much better than stupid gimmicks. Rhys, you’re absolutely right that “cheap heat” is a form of viral marketing – because it focuses on the *context* more than the substance.

This is where many ad agencies get it wrong… in looking to appeal to the largest demographic, they lose all sense of context and then find their latest attempt to “go viral” was a dismal failure.

When I followed wrestling religiously back in the late 90′s boom, it was always the “smart” references the wrestlers threw into their mike work that caused a major buzz & virality online. Sure, 90% of the audience has no clue about it, but in giving the evangelists something worth spreading which is in *context* – it accomplishes your brand awareness goals much better than stupid gimmicks.

]]> By: Mathew Browne http://www.gospelrhys.co.uk/2010/05/how-to-go-locally-viral.html/comment-page-1#comment-40024 Mathew Browne Tue, 18 May 2010 17:59:53 +0000 http://www.gospelrhys.co.uk/?p=3170#comment-40024 :) Tremendous :) Tremendous

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